14 October 2025
- Moove Media has launched Dynamic Bus advertising, the first double-decker bus in Southeast Asia equipped with a large-format digital landscape screen, making it the largest moving digital out-of-home format in the country.
- The Dynamic Bus offers advanced adaptive capabilities, allowing advertisers to deliver real-time, contextually relevant messages based on time, location, and weather.
- Dynamic Bus is a key addition to Moove Media’s expanding digital transit media ecosystem, which includes; Dynamic Cab, In-Cab Displays, Dynamic Rail, Impact Screens, and Dynamic Hub.
Singapore, 14 October 2025 – Moove Media Pte Ltd, ComfortDelGro’s outdoor advertising arm, today announced the launch of Dynamic Bus advertising, Southeast Asia’s first double-deck bus equipped with a large-format digital landscape screen on its exterior. Measuring 6.9 metres wide and 0.58 metres tall (12:1 ratio), the screen is the largest moving digital out-of-home format in Singapore.
This launch represents a pivotal advancement in transit advertising for Singapore, extending beyond traditional exposure by integrating the broad reach of mass transit with the accuracy of digital targeting. It builds upon the achievements of Dynamic Cab advertising, introduced in 2024, which deployed Singapore’s first taxi-top smart digital billboards capable of delivering dynamic, location-aware content tailored to factors such as time of day and weather conditions.
The Dynamic Bus offers advanced adaptive capabilities such as day-parting, geo-fencing, weather triggers, and programmatic scheduling, enabling advertisers to serve contextually relevant messages based on time, location, and weather. These features empower brands to engage audiences with precision and agility, enhancing the effectiveness of out-of-home campaigns. Advertisers can also opt for a hybrid format by pairing the digital screen with a full bus wrap, combining constant brand visibility with real-time, data-driven storytelling.
The Dynamic Bus is a key component of Moove Media’s broader digital offering, which include other digital formats such as Dynamic Cab, In-Cab Displays, and Impact Screens—large digital displays at Downtown Line and North East Line MRT stations. It also features Dynamic Rail and the upcoming Dynamic Hub, both utilising 75-inch portrait displays across rail platforms and bus hubs. Together, these formats form a connected network of transit media designed to deliver smarter, more adaptive, and accountable advertising. At the heart of this network is dynamic delivery, ensuring that advertisers can reach the right audience, in the right place, at the right time.
Mr Jeffrey Kwek, Chief Executive Officer of Moove Media, said: “Out-of-home is evolving, and Moove Media is proud to lead that change. Dynamic Bus represents the future of transit advertising where scale, creativity, and digital agility come together. With the Dynamic Bus, we are not just introducing a new format, we are moving beyond traditional reach, combining the scale of mass transit with the precision of digital targeting and bringing out-of-home firmly into the data-driven era.”
Moove Media has confirmed Singtel and DBS as launch partners, with Tiger Brokers scheduled to roll out its campaign shortly after.
Media Contact Information:
Group Corporate Communications
ComfortDelGro Corporation Limited
groupcorpcomms@comfortdelgro.com
About ComfortDelGro Corporation
ComfortDelGro is a leading multi-modal transport operator offering a comprehensive suite of transportation solutions. Our extensive network spans public transport including buses and rail, point-to-point transport with taxis and private hire cars as well as business-to-business mobility solutions. Every day, millions rely on our services across 13 countries including; Singapore, Australia, the United Kingdom, New Zealand, China, Ireland, Sweden, France, Malaysia, Spain, Portugal, Greece, and the Netherlands.
As a global operator, we play an important role in steering the transition towards a low-carbon economy. With about 60% of our owned fleet consisting of cleaner energy vehicles, we support governments and cities in enabling inclusive and sustainable transport systems. For our efforts, ComfortDelGro has been included in the Dow Jones Best-in-Class Indices since 2019, the only Singaporean transport company in the index.
About Moove Media
Moove Media Pte Ltd is the advertising arm of ComfortDelGro and has been in operation since 2005. In Singapore, Moove Media offers an integrated Out-of-Home advertisement platform on buses and interchanges, rail (North East Line, Downtown Line, Light Rail Transit systems in Sengkang and Punggol), ComfortDelGro taxis, ComfortDelGro buses, as well as other prime ambient sites reaching commuters islandwide. For advertising, please contact advertising@moovemedia.com.sg or +65 6383 7035.